Hola, Hi, Hej!
Pedro Arias Montero
But you can call me
‘Petunio’
Born and raised in Spain, I am now based in Copenhagen, Denmark, working as an Art Director and Creative Strategist at Pandora, where I've been since 2022. Over the years, I have worked with both small branding studios and large media agencies, collaborating with renowned brands like Pull&Bear (Inditex).
My expertise spans a wide range of creative fields, including Brand Identity, Brand Strategy, Creative Direction, and Experience Design, with a focus on delivering strategic and engaging brand experiences across industries such as fashion, luxury, hospitality, real estate, and retail.
Due to my passion for visual storytelling, I have developed a diverse skill set that also includes Book Design, Packaging Design, Digital Design, and Content Management.
My approach is rooted in creating impactful visual and strategic solutions that resonate with audiences and drive brand success.
PANDORA
Since Februrary 2022
Art Direction for Global Campaings
Copenhagen, Denmark
PULL&BEAR
November 2019 – December 2021
Retail Art Direction & Visual Merchandising
A Coruña, Spain
NOHO Comunicación
October 2016 – November 2019
Art Director & Graphic Designer
Madrid, Spain
WOZ’ERE
April 2014 – August 2016
Graphic Designer
Madrid, Spain
hola@petuniomontero.com
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